NIKE+ RUN CLUB

I was the lead manager executing Nike+ Run Club events that occurred 2x weekly in San Francisco. These NRC events occur in various settings, showcasing the area's running diversity, from urban streets to scenic trails. I have bulleted the highlights of this project below:

  • Our events offer a range of run options suitable for all fitness levels, including fun runs, training sessions, and themed or costume runs for extra excitement. I executed weekly permits to allow flexibility for these events allowing more people to sign up based on their location. NRC events occur in various settings, showcasing the area's running diversity, from urban streets to scenic trails.

  • Expert Guidance: We supplied Nike coaches and experienced runners at NRC events, offering tips, motivation, warm-ups, and guidance for proper running techniques.

  • Entertainment: Experience an energetic atmosphere with music and entertainment, featuring live DJs, bands, and motivational speakers.

  • Community Building: Connect with fellow runners, make new friends, and share your passion for running, fostering a strong sense of community.

  • Product Showcase: Explore the latest running gear and technology, often presented by Nike, we would collaborate with them directly and execute varying ways of testing out new shoes and equipment.

  • Refreshments: Kept athletes fueled and hydrated with water, sports drinks, and snacks, available based on event duration and location. Usually, we partnered with brands for these items (like Kind Bar, Gatorade, and Sting+ Fuel Gel)

  • Digital Integration: Seamlessly integrate technology with the NRC app, allowing run tracking, audio-guided workouts, and connection with other participants.

  • Earn Rewards: Strategized challenges and mini-events to earn rewards and badges within the NRC app, enhancing the overall experience.

  • Charitable Focus: Some NRC events contribute to charitable causes, directing proceeds or participant fundraising towards specific charities or purposes.

Location(s):
Nike San Francisco (FiDi & Union Square), Routes through SF neighborhoods, Kezar Stadium

Year
2016

SWoosh Saturdays

Swoosh Saturdays were a dynamic weekly affair hosted exclusively at Nike's flagship store on the vibrant West Coast, Nike San Francisco. These engaging events were thoughtfully designed with young athletes in mind, inspiring children to immerse themselves in a world of in-store activities that celebrated the spirit of sports and athleticism.

These complimentary events were more than just fun; they served as a powerful catalyst for surging foot traffic and soaring sales on Saturdays, establishing themselves as a resounding success story for the Nike brand. Through these events, Nike not only connected with its youthful audience but also gleaned valuable insights from their feedback, further enhancing their offerings within the young athletes' product line.

Venue:
Nike San Francisco Flagship Store

Year
2016