Air France at the San Francisco Marathon

I orchestrated a compelling two-day affair seamlessly integrated with the San Francisco Marathon, culminating at the prestigious Health and Fitness Expo on behalf of Air France. The Air France team sought a captivating experience tailored to an audience with high potential interest, aiming to enlighten consumers about the Flying Blue Club and to secure high-quality entries for their sweepstakes.

Under my adept leadership, our team embarked on a mission to optimize our presence with strategic signage and branding at activation sites, propelling awareness to unprecedented heights. We harnessed the power of social media interaction, leveraging captivating photo opportunities and an exclusive Snapchat Geofilter, ensuring that our presence left an indelible mark on participants.

The atmosphere at Mile 22 was electrified with the vibrant presence of our Air France cheerleaders and an array of revitalizing snacks, creating a memorable and invigorating experience for all involved.

At the expo booth, we generously distributed merchandise to all those who eagerly signed up and inquired about the Flying Blue Club. Moreover, we elevated the stakes by awarding select individuals with coveted flight tickets and exclusive access to the VIP event that awaited them after the expo. It was an event that not only educated and engaged but left a lasting impression on all who participated.