Strength Trainer Moisturizer retail program launch

In preparation for the launch of a captivating new moisturizer SKU, the innovative team at Kendo sought a fresh and exhilarating approach to generate excitement. As head of the team I presented a groundbreaking pilot strategy that brought interactive experiences to retail locations, directing customers to designated landing pages for engaging content. This educational incentive program made its debut in more than 1500 Sephora stores and 75 Ulta stores, while also making a significant contribution to Sephora's internal training in their top-selling doors. The results were outstanding, setting the stage for a successful and thrilling product launch.