As part of my role, I took on the responsibility of creating the retailer event strategy and production for the official launch of Fenty Beauty at Ulta Beauty. Leveraging high-level brand initiatives, my team and I meticulously devised a store-by-store retail programming strategy that ensured a seamless and impactful launch. Rihanna herself celebrated the momentous occasion at an event in Los Angeles, adding an extra layer of excitement and glamour to the launch. On March 6, 2022, Fenty Beauty's full assortment of products, including bestsellers like Pro Filt’r Soft Matte Foundation, Gloss Bomb Universal Lip Luminizer, and Killawatt Freestyle Highlighter, became available at all of Ulta Beauty's 1,300+ store locations and on their website, marking a significant milestone for the brand's retail expansion.