I worked directly with retailers and brand partners to create 70 unique experiences across US & Canada during a contracted 2-year period at Google on the Hardware and Retail Marketing team.
Project manager routing creative services through stakeholders across Global Business, Training and Advocacy, Store Ops, Creative, Hardware, and agency partners
Owner of all SOWs and project budgets; responsible for briefing work to any external agencies and vendors
Conceptualized and produced innovative fabrication, collateral marketing, and giveaways
Produced content and creative for programming and related training assets
Programming
Influencer social campaigns; holistic product integration that concludes with in-store workshops
Pop-Up Retail
All Consumer programming at retail locations in NYC & LA; daytime, after-hours, influencer, and press events
Tours and Events
Carrier and Consumer Electronic Retailers; exclusive trade shows booths and VIP sales trainings in highly curated and staged environments
Hardware Launches
2nd and 3rd generation Google Hardware Product Launches with unique industry panels and showcases